As a Copywriter
Worked for the top information portal brand in Japan (US$13 billion annual sales, 32,000 employees world wide). Multiple in-house copywriting and consulting award winner including 2008 3Q East Japan Best Practice Award.
As a marketing director
Headed the marketing department for an investment start-up company in Macau. Spearheaded several inbound marketing campaign and widely known in the industry for “The marketer who sold a whole block of condominium with just one Email to a list of 3,000”. Created and launched education business as one of the company’s in-house venture, generating over US$300,000 sales in just 4 months. Voted and ranked No.1 business / entrepreneurship blogger for over 18 weeks by the largest Japanese blog portal “Popular Blog Ranking”.
As a market researcher
Worked with renown Japanese brands such as Panasonic, Hakuhodo, Kirin, Kao, Nikkei Business Publications, Sega Sammy Holdings etc. as an independent researcher specialising in Singapore market. Studied and analysed Singaporean’s lifestyle and behaviour for over 5 years.
As a content marketer
Founder of award winning blog “ninjagirls.sg” (2013 and 2014 Singapore Blog Award Video blogging category winner). Collaborated/sponsored by over 80 local brands. Multiple media coverage including local newspapers such as Straits times, 联合早报, The New paper, My paper, 新明日报. Exclusive documentary on several Japanese prime time TV shows. FHM Singapore 2014 October issue cover as “Japanese blogger win the hearts of Singapore”.
As an “Ambassador”
Proudly nominated by hometown Hokkaido to represent the prefecture as their Hokkaido Tourism Ambassador from January 2016.